SEO – Marketing Your Business Online
Are you looking for the best online marketing service?
There are many so-called SEO and marketing services for online business advertising themselves as an expert in the field (although less these days since the huge algorithm updates of 2013). It is up to you to find the most legitimate business for your needs.
One way to determine if you are hiring a good search engine optimization company (or person) is to ask to see proof of some of their long-term successes. Most won’t be able to show you other businesses that they are working with (this is a confidentiality issue), but they should have some sites and keywords that they use for their portfolio.
How will you know when you’ve found the perfect person to do your marketing and optimizing?
Search engine optimization is not something that you do one time and then forget. It is something that has to be done on a regular basis. It takes regular work to get and keep a business (or person) at the top of search engine rankings.
It takes time to get a site and keywords to rank well. There is no quick magic solution. The only way for you to enjoy long-term ranking success is to be patient and to keep working on it.
Optimizing a website and keywords takes time and patience. In most cases, in order to have lasting effects, it could take anywhere from two to six months to see results. The timeframe usually depends upon how competitive the keywords are.
Planning and implementing a successful search engine optimization strategy does not come cheap. You could pay someone a small amount of money and have some work done but it would most likely not be good work in the eyes of search engines. Or you could pay the price for a real expert, someone that has proven to be the real-thing, and get the success that you pay for.
Not only is there the obvious things that need to be considered and implemented directly on your website, but there is much more going on behind-the-scenes that make up an entire optimization strategy.
Can online business marketing be done by anyone?
Not long ago, just about anyone with a little knowledge of these strategies could get a website ranked and possibly keep it there for a while. These days it’s not so easy. As search engine algorithms get more sophisticated, so must the marketing experts.
It is still possible (but not probable) to get a site ranked quickly, but in those cases you can be guaranteed that it will not be done properly, and that improper optimization will get caught. When search engines find that things are not quite right, they will either penalize or ban the site. Both of these scenarios are extremely difficult to recover from. In fact, most optimization experts would prefer to start over than try to recover a site that has been found to be employing negative tactics.
It is possible for anyone that is interested in the subject, is willing and has the time to do constant research – reading, learning, adapting, and updating – to keep up to date on all things with regards to marketing a business online. That person must also have access to and the ability to keep current on all the changes that occur on a regular basis. It is a full-time job. Anyone that is doing this as a hobby will not be able to keep up and will not be able to market a business successfully.
Can you do it yourself?
You can if you have the time to learn everything that there is to know, if you know where to find the right information, if you have access to any and all updates as they happen, and if you have the ability to make all the necessary changes to everything that would relate to those updates.
Any SEO expert would tell you that it is not an easy job and that you have to love what you are doing or you won’t be able to remain current. It is easy for anyone to create a website but unless you understand what is required for on and off page marketing, all the hard work that you put into the site will not be seen by many.